Work

Gloved NYC / A lockdown startup born for life’s new terrain

Concept and evolution of lifestyle accessory company / Creation of launch platform, ensuring aesthetic intent and design storytelling / Ownership of creative assets

Florette / Led the development of a lifestyle brand built around a client’s one-of-kind vintage collection

Creative supervision of website design, product photography and styling, brand concept and position / Product research, pricing and valuations / Completion of project with sales exceeding target by 25%

For Eyes Optical / 125 store optical retailer changes their point of view

Creative ownership of print, digital, photography, video, website, in-store and packaging design / Contribute to design development of retail toolkits and style guides across a portfolio of brands / Influence vision, direction and professional development for creative team of permanent and freelance designers, photographers and assistants / Executive participation in the evolution of a family brand into an industry leader

Meg Stores Graphic concept and design for seasonal womens apparel benefitting Planned Parenthood.

Maison NYC Merchandise design and development of capsule collection for private Upper East Side women’s club.

Personal project I love the idea of shopping lists inspired by photography.