Florette A one-of-a-kind vintage collection reimagined for online sale. Creative direction, brand identity, website design, product photography, styling, and social media for a curated collection of vintage pieces. The project exceeded its sales target by 25%.

Wexner Center for the Arts, The Ohio State University Hole Not Void. Commissioned by artist Jonas NT Becker to translate an ancient topographic map into an accurate, large-scale floor graphic. Original drawing and production preparation for the exhibition installation.

Gloved‍ ‍A lockdown startup born for life’s new terrain. Concept and product development for a lifestyle accessories company launched during the pandemic. Led creative direction, brand identity, launch platform, and visual storytelling, bringing the product and brand to life across digital and marketing channels.

For Eyes Optical 125 store optical retailer changes their point of view. Creative direction across print, digital, photography, video, website, in-store and packaging. Contributed to retail toolkits and style guides across a portfolio of brands. Led and developed a creative team of staff and freelance designers, photographers and assistants. Helped evolve a family-owned brand into an industry leader.