Select Work
Gloved NYC / A lockdown startup born for life’s new terrain
Concept and evolution of lifestyle accessory company / Creation of launch platform, ensuring aesthetic intent and design storytelling / Ownership of creative assets
Florette / Led the development of a lifestyle brand built around a client’s one-of-kind vintage collection
Creative supervision of website design, product photography and styling, brand concept and position / Product research, pricing and valuations / Completion of project with sales exceeding target by 25%
For Eyes Optical / 125 store optical retailer changes their point of view
Creative ownership of print, digital, photography, video, website, in-store and packaging design / Contribute to design development of retail toolkits and style guides across a portfolio of brands / Influence vision, direction and professional development for creative team of permanent and freelance designers, photographers and assistants / Executive participation in the evolution of a family brand into an industry leader
Meg Stores Graphic concept and design for seasonal womens apparel benefitting Planned Parenthood.
